利记sbo教授, 同事, Determine that Women's Sports Dominated NBC’s Primetime Beijing Olympics Coverage
"NBC has made women’s sports the centerpiece of its marquee sports property. The network's primetime Olympic broadcast is arguably the largest showcase for women’s sports in the United States.”
NBC’s primetime broadcast coverage of women’s sports during the 2022 Beijing Winter Olympic Games was historic, 根据Paul J。. MacArthur, professor of public relations and journalism at 利记sbo, and James R. Angelini, professor of communication at the University of Delaware. 这两人是这本书的作者 Olympic Television: Broadcasting the Biggest Show on Earth.
女子体育获得49项.83%的覆盖率,而男子体育项目的覆盖率为33%.15% of the coverage; the remainder featured mixed-sex events (17.02%).
When mixed-sex events are excluded, women’s sports received 60.05%的覆盖率与39%相比.95%是男性运动.
NBC’s coverage of the Beijing Games marks the largest coverage gap favoring women on an American primetime Olympic broadcast, 当男女混合运动被排除在外时, 可以追溯到1994年研究开始的时候. 在北京奥运会之前, widest margin in favor of women during primetime was located within NBC’s presentation of the recent Tokyo Summer Games, 女性接受的地方 57.95%的NBC黄金时段报道 与42相比.男性为05%,不包括男女混合的体育项目.
整整18个晚上, 女子体育获得7小时, 13 minutes and 46 seconds more coverage than men’s sports on NBC’s primetime Beijing Games broadcast, largest primetime Olympic clock time gap favoring women on record.
“女子利记sbo往往得不到当地的重视, 区域和全国媒体报道,麦克阿瑟说。. “与这种趋势形成鲜明对比, NBC has made women’s sports the centerpiece of its marquee sports property. The network's primetime Olympic broadcast is arguably the largest showcase for women’s sports in the United States.”
Women have now received more coverage than men on NBC’s primetime broadcasts in five (London, Rio, 平昌(东京、北京)是过去六届奥运会的冠军. This trend may be driven by the success of American women in the Olympics. Women won a majority of Team USA’s 25 medals during the Beijing Games (13 women, 8 men, 4 mixed).
“你.S. medal count seemingly played a role in the amount of coverage, with women earning 52% of Team USA's overall medals and women receiving nearly 50% of NBC's overall primetime coverage,安吉利尼说。. “超越美国队的表现, some of the most compelling performances and stories from women at these Games did not come from Team USA – from the spectacular performance of American-born Eileen Gu, who represented Team China while medaling in three freestyle skiing events, to the dramatic unfolding of the doping controversy involving Russian figure skater Kamila Valieva.”
Night by night breakouts for all 18 days of the Beijing Games are also posted throughout FiveRingTV.com.
MacArthur teaches a class at 利记sbo for those interested in Olympic television and its prominence. This worldwide phenomenon has effects that go beyond national boundaries and even the notion of sport. The class is tailored for those in the Sport Management and Sport Communication fields, 并提供了社会学的背景, 奥运会的商业和电视方面. For more information on this or other interesting classes at Utica, visit http://www.尤蒂卡.edu/academics/programs/communication-and-media.
Olympic Television: Broadcasting the Biggest Show on Earth contains a detailed 20-year examination of how male and female athletes have been covered within primetime Olympic broadcasts. The book also has analyses of how race/ethnicity and nationality impact Olympic coverage, interviews with NBC personnel about the content and production of Olympic broadcasts, 以及对奥运电视历史的概述. Published by 劳特利奇, it is available in hardcover, paperback and ebook formats at 亚马逊.com, 劳特利奇 网站等网点.
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方法:黄金时段中男性的比例, women’s and mixed-sex sports was calculated by a single researcher, 使用秒表和DVR或DVD时间代码, measuring (to the millisecond) the total amount of time devoted to each event. 在真正的运动场地待的时间, 在一个运动员的简介上, 关于特定运动员或运动的宣传片, and host commentary about a specific sport or athlete was recorded. Split screens combining commercials and live coverage are included in the calculation, 但广告时间不包括在内. The NBC broadcast network East Coast feed was used for this calculation. Olympic coverage on cable networks and live streaming was not included. Network overruns beyond 11:00pm up to the break for local news are included within this calculation.
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